Past Newsletters

An Open Letter From Joe Casanova The Founder Of Furlough Φ

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You’re receiving this because at some point you booked a meeting with me to talk about how you can refine your skills in marketing. Don’t worry I’m not here to sell you I’m just here to help you accelerate your marketing journey because you have something that I never had when I started… you have me.

That being said, whether you’re already tuning into my Twitch sessions where I use my businesses to teach you marketing (for free), new to our Discord Community where we, a group of digital marketers collectively discuss strategies, collaborate and freely help each other out, or you have yet to get started, we’re excited to have you part of our team.

So to start this weekly newsletter recapping the previous week we’re going to talk about one of our projects which is the foundation of this community and disrupting the social media, affiliate and influencer marketing space; Furlough.

Furlough: The Next Era of Influence.
Bringing Influencers, Brand and Fans together.

What is Furlough?

Furlough recently launched their Influencer Network allowing influencers to partner up with brands and earn commissions for the audience they bring in.

As a front facing publication, Furlough interviews and features some of the most reputable influencers to date, highlighting their stories for Google’s search results (SEO).

On the backend, Furlough is a data company showcasing an influencer’s true audience insights, allowing brands to use that data to determine if a partnership in a campaign is in alignment.

Furlough isn’t just a small venture targeting a niche, but a platform to disrupt the space. Check out some of our marketing efforts:

Influencer SEO

Social media influencers are famous on social media, but not so much on Google. Furlough is currently performing a massive campaign featuring influencer’s on our website. This will increase brand awareness as we rank on the first page of Google.

Influencer Exchange

After featuring them on Furlough we offer the next opportunity to push them down the funnel which is to recruit them into our affiliate network. This will allow them to push brand awareness and sales to the brands listed on our network.

Influencer Services

As the conversation continues we have additional opportunity to upsell on our services as we did for @AngieVarona and got her verified. 

What’s next for Furlough?

Furlough is partnering up with influencers to launch their own eCommerce brands and list their brands on our exchange as seen here with Angie Varona’s new lingerie company; Angeline.

Increase your Site Speed with Andrew Williams

We hold a weekly workshop where we cover one specific skill. Anything from researching and launching your own paid advertising campaigns to self publishing and launching your own Amazon store.

Last week we had a special guest come in and teach about Cloudflare and a way to make money very easily in digital marketing.

Cloudflare’s purpose is to increase performance and security for websites. For now, I just want to focus on the performance side.

The following score is pulled from Google Page Speed Insights:

CXNCollective.com is my Agency and as you can see, our site is FAST!

This workshop covers a brand new plugin for WordPress that can increase a website’s speed with the press of a button!

So many websites struggle with Site Speed. If Amazon was a WordPress website, it would take a simple plugin to bring them up to Google’s Web Speed standards.

If you get one thing out of this workshop, it will be a way to make new business by offering web speed optimization services.

Want to learn more? Watch the REPLAY.

This week’s workshop will be on:

How to Build a Pitch Deck

Workshops are every Thursday at 6 p.m. EST.

Last Week’s Recap

Our week typically starts and ends with a BLAST.
Here’s all that we covered last week:
Monday, October 12 

  • Covered this Week’s Goals for our many Ventures
  • Discussed Email Marketing
  • Covered Performing Growth Strategies

Exercise for the session – Make one piece of content.

Watch the Replay!
Tuesday, October 13 

  • The journey of a basic digital marketing strategy, from offer to consumer
  • Backlinks in SEO
  • WordPress integrations and optimizations

Exercise for the Day – The 30 Day Challenge! Join the Discord and the fun and hold yourself accountable for the next 30 days.

Watch the Replay!

Wednesday, October 14 

  • Overview of Facebook Ads with Victoria Erran

Victoria is a student of marketing and an active member of our community. She recently launched her agency Reciprocity5 and is doing great work with Lead Generation with Facebook Ads for small local businesses. We dove in, took a look at her process, and gave everyone some great insights!

Exercise For the Day – Making creatives with Promo!

Watch the Replay!

Thursday, October 15

  • SMS vs Email VS Story Notifications
  • Social Media Audit
  • How to Beat the Social Media Algorithm
Watch the Replay!

Member Spotlight

Sy (Syrovisual)

  • Active participant in Inktober
  • Goes above & beyond to help everyone
  • Active in Twitch & Discord
  • Community Manager

Anyone who knows Sy has no doubt as to why they are being recognized! Sy is always right there to lend a hand, Sy provides valuable/helpful links and helps to build a friendly, supportive environment for everyone. It is no wonder as to why Sy is this week’s Community Member of the Week! 😄 Show some love by following Sy on Instagram!

Link
Website

Looking for experience?

We’re always looking for ambitious professionals to be a part of our team. Need experience but don’t know where to start? Boost your resume with us! Here’s some skills you can get some hands on experience in:

  • Paid Advertising
  • Content Marketing
  • Copywriting
  • Social Media Marketing
  • Community Growth Hacker
  • Email Marketing
  • Affiliate Marketing
  • Marketing Strategy

Feature Friday’s Guest

Adam Matricardi

Every Friday we tap into our network of professionals and bring them in for YOU to have access to their minds. This week we featured Adam Matricardi!

Adam is a copywriting expert who pulls no punches. He is a straight shooter that provides a lifetime worth of advice and wisdom in the copywriting field for anyone that is a beginner, but also to anyone who has been writing for awhile.

The biggest takeaway he said it to do amazing work, whether for yourself or a client, is to “Take your ego out of your work.

Despite being from a slightly older generation that grew up not having the technical advantages that we have today, he has managed to create his own TikTok and use it as a great marketing tool as well as have his own e-commerce site.

➡️Watch the REPLAY here⬅️

October Book of the Month

The Inevitable by Kevin Kelly.

Every month our community reads a book. From New York Times best sellers such as the 4 Hour Work Week by Tim Ferris to The Obstacle is the Way by Ryan Holiday.

This month we’re discussing The Inevitable by Kevin Kelly.
Understanding the 12 Technological Forces that will Shape Our Future.

With Digital Marketing, identifying trends is a huge asset and this book, written by Futurist Kevin Kelly talks about some of the disruptions that we’ll see in our lifetime.

Book Club Discussions are the first Thursdays of every month.
That means Thursday November 5th we’ll be meeting to discuss!
We hope to see you there on Twitch.

Are you part of the conversations in Discord yet?

Join the Furlough Community

Discord is a chat platform that allows our community of digital marketers to chat and collaborate.

We have channels meant for answering questions to gaining feedback on your campaigns and landing pages.

Whatever our community can do to help. Don’t hesitate to ask!

Join the Community

What’s next?

Come by our next Session!

You’ve made it this far which means you’re interested in what we’re doing.

We’re here to help and if you want to experience the support of our community for yourself join us at our next live session.

If you’re not doing it already, head over to our page and hit the follow button to receive an email the next time we go live.
Check it Out

Weekly Schedule

Daily Mastermind Session on Twitch
Monday at 12:00pm-1:00pm EST
Tuesday at 12:00pm-1:00pm EST
Wednesday at 12:00pm-1:00pm EST
Thursday at 12:00pm-1:00pm EST

Weekly Workshop on Twitch
Thursday from 6:00pm – 7:00pm EST

Feature Friday on Twitch
Friday at 12:00pm-1:00pm EST

Network after Work in Discord Main Lobby
Monday at 6:00pm-10:00pm EST
Tuesday at 6:00pm-10:00pm EST
Wednesday at 6:00pm-10:00pm EST

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