Past Newsletters

First Week Of December

New Community Member of the week! Could it be you?

Check out last week’s recap and come join us to a great start in today’s 12pm EST session on Twitch.tv/CasanovaIQ

Hope to see you there!

What Happened Last Week?

Last week was an Epic week on Twitch and if you missed it, I highly recommend the replays.

What we covered:

  • Marketing in the Music Industry
  • Funnel your target audience to take ACTION
  • Black hat is not sustainable, focus on white hat strategies for long term success
  • PR in a nutshell
  • Q & A with founder and CEO of Biites-home of branded entertainment

Last Friday we had yet another incredible feature Friday with special guest the CEO and Founder of Biites.com Nina Nørgaard Jacobsen and her COO Helle Jabiri Falck! Where we had them for a fireside chat allowing you all access to their minds.
What are YOU working on?
Share your work with us on the next twitch session we would love to look over it.

Opportunity this Week

We’re making moves and every week is a new opportunity for you to get your skills refined and this week we’ll be working on the following ventures!
⚡Social Media for Furlough across all channels
⚡Amazon Selling for our fitness product Dope Rope
⚡Single Product Shopify Store AlcoholWetWipes.com
⚡Content Marketing and PR for Furlough
⚡Influencer Business Development for Furlough
⚡Copywriting and UX for eCommerce
⚡eCommerce for Calibrated Wellness
⚡Email Marketing and List Building for Furlough
⚡and many SEO content writing opportunities!

Interested in learning more? Let us know!

Holidays and Nostalgia in Marketing

 

 

With the year we have been having, comfort and familiarity are becoming the go to for everyone. The holiday season is upon us, and opens the biggest shopping season of the year! Holidays also help raise desire for tradition and nostalgic feelings, and marketers have found that using emotions and nostalgia within their marketing campaigns to attract customers to their products has been a good opportunity this year. This can be a great way to advertise your products, but has a few risks attached to it:

  • Using emotions in marketing has long been known to be a power force in gaining attention and later in gaining customers. With today’s trend though, we cannot rely on nostalgia alone in the marketing, we need to ensure we are offering something new, yet familiar when building the marketing campaign.
  • Be aware of what you are selling, and the brand of your company. If you are trying to tie a discordant emotion with the type of nostalgic advertising you are using, it can turn customers off from what is said and from the company as a whole. Make sure that the message you are sending reflects accurately your audience’s feelings towards the company and product.
  • Be balanced in your message. Using too many heavy emotions in the advertising can be a turn off for many consumers. Keep the message nostalgic, without being too heavy or overdosing the content to the consumer.

Play up on the happy feelings that holidays can give to your customers in your advertising. Nostalgia can be a powerful tool for any marketer to use. It’s a warm familiar concept that has helped many to get through this year! May your use of nostalgia in your campaigns be helpful in increasing the attention, and hopefully sales that consumers give your company!

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December Book of the Month

The Lean Startup by Eric Ries

Every month our community reads a book. From the New York Times bestsellers such as the 4 Hour Work Week by Tim Ferris to The Obstacle is the Way by Ryan Holiday.

This month we’re reading The Lean Startup by Eric Ries.
(This book has sold over 100 million copies!)

Community Member of the Week

Mahendra ShuklaSince Mahendra’s first day on the platform his Business goals was very clear:
– To grow his website – Web Saga as one of the best Digital Marketing Agencies
– Assist other small businessess or entrepreneurs in their ventures
– Expand his network and connect with like-minded individuals and communitiesHe has definitely proven that he is GOAL driven and with no experience built a spectacular dashboard for Furlough, using google data studio.

With an always eager-to-learn approach he is now also active on typeform.

His continues participation within Twitch discussions and on Discord, along with the value he add to the community is only part of the reason that he is this week’s Community Member of the Week!

Feature Friday with Biites.com

We had a wonderful Q&A with the CEO & founder of Biites, as well as her partner.

There was certainly not a dull moment during this wonderful Friday! Nina Jacobsen and Helle Falck joined us via live feed all the way from Denmark to give us an opportunity to ask them some questions.

Biites is a platform that allows for longer streaming for brands to post their stories. Amazingly this platform has shown amazing results with the average engagement time lasting as long as 30+ minutes just with one brand video! This shows a definite change in the behaviors of audiences.

Biites currently features upwards of 150 brands on their site and are willing to showcase so many more.

Biites showcases documentaries and great stories from amazing brands. The amazing part about this is you can stream for free.

Go check out Biites, see how they have worked with current businesses. And who knows you could be the next featured brand.

What’s next?

Come by our next Session!

You’ve made it this far which means you’re interested in what we’re doing.

We’re here to help and if you want to experience the support of our community for yourself join us at our next live session.

If you’re not doing it already, head over to our page and hit the follow button to receive an email the next time we go live.

Are you part of the conversations in Discord yet?

Join the Family

Discord is a chat platform that allows our community of digital marketers to chat and collaborate.

We have channels meant for answering questions to gaining feedback on your campaigns and landing pages.

Whatever our community can do to help. Don’t hesitate to ask!

Weekly Schedule

The Week Launch OFF on https://twitch.tv/CasanovaIQ
Monday at 12:00pm-1:00pm EST

Daily Stand-ups in Discord Main Lobby
Monday at 11:30am-11:55am EST
Tuesday at 11:30am-11:55am EST
Wednesday at 11:30am-11:55am EST
Thursday at 11:30am-11:55am EST
Friday at 11:30am-11:55am EST

Daily Mastermind Community Meetup on https://twitch.tv/CasanovaIQ
Tuesday at 12:00pm-1:00pm EST
Wednesday at 12:00pm-1:00pm EST
Thursday at 12:00pm-1:00pm EST

Network after Work in Discord Main Lobby
Monday at 6:00pm-10:00pm EST
Tuesday at 6:00pm-10:00pm EST
Wednesday at 6:00pm-10:00pm EST

Feature Fridays on https://twitch.tv/CasanovaIQ
Friday at 12:00pm-1:00pm EST

Analyze Facebook Ads with Reciprocity5 in Collab Room 1
Tuesday at 4:00pm-5:00 EST

Furlough SEO Contributor Meeting in Discord Private Lobby
Tuesday at 5:30pm-6:30pm EST

Furlough Weekly Email Newsletter Meeting in Discord Main Lobby
Wednesday at 1:00pm-2:00pm EST

Community Management Meeting in Discord Private Lobby
Wednesday at 3:00pm-3:30pm EST

Alcohol Wet Wipes Team Meeting in Collab Room 1
Tuesdays at 4:00pm-5:00pm EST

Do the times not work for you?
Let us know we may have replays available for selected meetings.

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