📱 Social Media
Poor Social Media Engagement? This Just Might Be Your Saving Grace.
The landscape of social media marketing has changed mightily in the last year.
But we don’t have to tell you that. Anyone with an Instagram page can see the cold harsh reality for themselves.
Large accounts that once had insane reach are now only reaching a small percentage of their overall audience.
And if you don’t keep up with these changes one thing is inevitable – you will be left behind.
So how do you interact with their audience, get higher reach, and monetize your audience?
Inc.com recently posted an article with their answer: Niche down by using niche social media platforms.
According to them, the reason this works is because of the shift in consumer habits to smaller communities that laser focus their interests.
They recommend using smaller platforms that hone in on key audience areas. In essence, go where your customers are instead of expecting them to find you.
Learn more on how niche platforms can help you laser target your audiences.
Here’s What We Think: Facebook’s recent advertising definitely supports the idea that small niche communities are where the engagement magic happens. You can clearly see this from their billboard and tv commercial ads surrounding FB groups. We recommend trying both: small platforms on big groups and smaller social media platforms. Test to see what the results are, and then scale up.