|Say the S-Word; Scarcity!💩Missed last week’s tip of the week and still don’t have a copy of this book?
If so, you’re flushing profits down the toilet because Drew Eric Whitman’s Cashvertising has the best compilation of secrets held by ad agencies, copywriters, and designers. 🚽
All the tips, tricks, and strategies you’ll find inside are based on human psychology—meaning they work no matter where you live or what you sell. And most of them are free to use!
You wrote a grand spanking powerful-copy. With engaging content, jaw-dropping graphics, dead on pricing, and believable testimonials.
Can you spot the problem? There’s no deadline!
It doesn’t matter if it’s a hard or distanced deadline such as “75% on all Streetwear till End of January. Get it While it Lasts!” or “Limited Quantities of 2020’s Toilet Papers.”
Without a deadline, you’re telling your reader that your offer is always available. There’s no need to buy now and that’s the likelihood of them never showing up again.
As an entrepreneur and marketer, you’ll want to motivate people to take action now.
This makes people want it more than ever, FOMO (Fear Of Missing Out) is a powerful psychological motivator—that’s why deadlines and limited quantities have too much power.
If you’re not using scarcity, your copy is a cake with no icing. Do you want to lose another lead just because your offer is always available? Of course not!
By adding scarcity to your copy, you’ll have customers swarming to you like a rhino stampede.🦏 And if you don’t use it, oftentimes, prospects don’t come back!
Plus a great way to practice being assertive for any of you people-pleasing marketers! 😉
Want more? We won’t be sharing any more golden nuggets from this gem—last chance to grab a copy of Cashvertising from this newsletter.
Next month we’ll be covering a new book… Want to know what it is? Tune in next week to find out!