Past Newsletters

Thanksgiving Week

Welcome back for another  week and this week’s the biggest online shopping week of the year!

We have exciting projects and opportunities in the work and we’ll cover it all in this week’s kick off session!

Check out last week’s recap and come join us to a great start in today’s 12pm EST session on Twitch.tv/CasanovaIQ

Hope to see you there!

What Happened Last Week?

Another productive week in the books!

We had incredible progress in all fronts implementing team meetings that really help us solidify our movement towards our goals. Meetings are free for anyone to join so want to partake in the growth, check out the schedule at the bottom of this email.

What we covered:

The idea of creatives with social media is knowing how to target the audience you want in each platform.

Pinterest gives you more freedom than Facebook, but you still have limitations and the funnels will look different.

You still have to capture your audience in that crucial first 3 seconds (by creating thumb stopping ads) or you have lost your potential customers no matter the platform.

Most people throw around the word luck because they don’t understand how a person ended up gaining such wonderful opportunities at success. However, luck is nothing more than when hard work meets opportunity.

Black Friday: the biggest shopping weekend of the year is here!  

In 2020, Black Friday is going to exist primarily online. Which means, as a marketer, it’s critical you prepare marketing materials ahead of time to ensure you’re able to break through the noise.

Some tips to follow:
*  Keep your messaging simple and friendly
*  Don’t stick to only email – use all of your channels
*  Use power words that sell
*  Optimize for search engines
*  Use good product images
*  Run hourly or daily flash sales
*  Offer to donate a percentage of sales to charity.

One company that is taking advantage of Black Friday this Q4 season is The Young Hippie.

Community Member of the Week

Ericka Koehler

Ericka has been with us from the beginning keeping up with learning and applying what she has learned. She has not fallen short of any opportunity. Ericka jumps at every opportunity head first because her priority is to gain as much awareness and experience as possible.Here are some of the great milestones Ericka has accomplished:

  • Completed Three Month Apprenticeship through Acadium
  • Continue to stay post apprenticeship and get involved in other parts of marketing
  • Involved in Hubspot CRM, Social Media, Email, SEO and even the session hosted by Victoria Erran for Analyzing Facebook Ads
  • Giving feedback and answering questions in the community
  • Has gained a position in Furlough as the influencer development manager

It is a big task to reach out to influencers to give them an opportunity to become affiliates for the Furlough exchange. However, Ericka has taken to the task with great success.

Ericka has not shied away from any opportunity and has taken on all of her tasks with determination. It is something that we all can learn from and look up too Ericka for.

For these reasons and many more is why Ericka is this week’s Community Member of the Week!
Facebook

Email Marketing for Ecommerce

Need some help figuring out an e-mail service provider?

Klaviyo could be your answer.

Klaviyo offers many features that can help you keep track of your business’ campaigns.

This ESP can handle anything that you need from manual e-mails to drip campaigns.

Check it by going to Klaviyo’s site.

November Book of the Month

Zero to One by Peter Thiel

Every month our community reads a book. From the New York Times bestsellers such as the 4 Hour Work Week by Tim Ferris to The Obstacle is the Way by Ryan Holiday.

This month we’re reading Zero to One by Peter Thiel.
Notes on Startups, or How to Build the Future.

Feature Friday

JLAmusic

Every Friday we tap into our network of professionals and bring them in for YOU to have access to their minds. This week was no different.

This week our Feature Friday was one of our community members JLA, discussing his music and debuting his new music video!

JLA spoke about he develops his music, from lyrics, to beats through production. During the discussion, community members were able to ask questions as well, gaining further insight into his creative process. We also learned how he balances his freelance digital marketing to help support his musical dreams!
To finish off the stream, JLA gave us early access to his new music video, featuring his single Revolve Around You

To listen to his music, he can be found on SpotifyBandcamp, and Youtube. If you missed the stream, replay here!

 

Opportunity this Week

We’re making moves and every week is a new opportunity for you to get your skills refined and this week we’ll be working on the following ventures!

  • Social Media for Furlough across all channels
  • Amazon Selling for our fitness product Dope Rope
  • Nexus Sales Group B2B Marketing
  • Single Product Shopify Store AlcoholWetWipes.com
  • Content Marketing and PR for Furlough
  • Influencer Business Development for Furlough
  • Copywriting and UX for eCommerce
  • eCommerce for Calibrated Wellness
  • Email Marketing and List Building for Furlough
  • and many SEO content writing opportunities!

Interested in learning more? Let us know!

BEFORE YOU GOIf you have a friend or colleague that you know will benefit from this very insightful newsletter, be kind and share this email.

SHARE NOW

What’s next?

Come by our next Session!

You’ve made it this far which means you’re interested in what we’re doing.

We’re here to help and if you want to experience the support of our community for yourself join us at our next live session.

If you’re not doing it already, head over to our page and hit the follow button to receive an email the next time we go live.
Check it Out

Are you part of the conversations in Discord yet?

Join the Furlough Community

Discord is a chat platform that allows our community of digital marketers to chat and collaborate.

We have channels meant for answering questions to gaining feedback on your campaigns and landing pages.

Whatever our community can do to help. Don’t hesitate to ask!

Join the Community

Weekly Schedule

The Week Launch OFF on https://twitch.tv/CasanovaIQ
Monday at 12:00pm-1:00pm EST

Daily Stand-ups in Discord Main Lobby
Monday at 11:30am-11:55am EST
Tuesday at 11:30am-11:55am EST
Wednesday at 11:30am-11:55am EST
Thursday at 11:30am-11:55am EST
Friday at 11:30am-11:55am EST

Daily Mastermind Community Meetup on https://twitch.tv/CasanovaIQ
Tuesday at 12:00pm-1:00pm EST
Wednesday at 12:00pm-1:00pm EST
Thursday at 12:00pm-1:00pm EST

Network after Work in Discord Main Lobby
Monday at 6:00pm-10:00pm EST
Tuesday at 6:00pm-10:00pm EST
Wednesday at 6:00pm-10:00pm EST

Feature Fridays on https://twitch.tv/CasanovaIQ
Friday at 12:00pm-1:00pm EST

Analyze Facebook Ads with Reciprocity5 in Collab Room 1
Tuesday at 4:00pm-5:00 EST

Furlough SEO Contributor Meeting in Discord Private Lobby
Tuesday at 5:30pm-6:30pm EST

Furlough Weekly Email Newsletter Meeting in Discord Main Lobby
Wednesday at 1:00pm-2:00pm EST

Community Management Meeting in Discord Private Lobby
Wednesday at 3:00pm-3:30pm EST

Nexus Sales Group Team Meeting in Collab Room 1
Thursdays at 4:00pm-5:00pm EST

Do the times not work for you? Let us know we may have replays available for selected meetings.

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