Past Newsletters

Third Week Of November

Welcome back for another week!

We have exciting projects and opportunities in the work and we’ll cover it all in this week’s kick off session!

Check out last week’s recap and come join us to a great start in today’s 12pm EST session on Twitch.tv/CasanovaIQ

Hope to see you there!

Last week’s Recap:

Another productive week in the books!

We had incredible progress in all fronts implementing team meetings and progresses that really help us solidify our movement towards our goals. Meetings are free for anyone to join (except the Furlough social meeting since it requires signing an NDA).

If you want to come by, see what we’re doing and learn something in the process just check out the new schedule channel in Discord to see what meetings are best for you!
If you want to catch the replay you can watch the REPLAY here.   

What we covered:

We discussed the 11 quick and easy tips for

CRO (Conversion Rate Optimization) and AOVs (Average Order Value)

1. Urgency
Ex. timers, limited quantity, only XX items left

2. Security 
Add on icons to let users know their info is secure:
SSL, Encryption, Credit Card Seals, etc

3. Payment Options
Credit cards, Paypal, Amazon Pay, Affirm, Klarna, and more

4. Cause of Charity
It’s not hard to find a cause or community to support. Donate $1 (or a %) and watch your CVR (Conversion Rate) soar

5. Personalize
You’re talking to people. Use “you” whenever possible, or if possible, their name

6. Use reaction GIFs of product users
This can be on landing pages and checkout pages

7. Get rid of traffic leaks
Do away with navigation bars, social media, or any other irrelevant links

8. Write for an 8th grade reading level
Avoid complex wording at all costs

9. Benefits > Features
Explain what it means for the end user

10. Increase your FONT size
Don’t be obnoxious, but make it readable

11. Add a single question survey after purchase for a free gift
Get you real ratings, testimonials, and an AOV bump

This session had a  REPLAY in case you want to see it

Marketing Psychology

Marketing definitely has some psychology. Here are some of the ways you can use them to your advantage!

Anchoring Bias: suggests the initial information that users get affects subsequent judgements.
Anchoring often works: even when the nature of the anchor doesn’t have any relation with the decision at hand. It’s useful to increased perceived value.
Tinder’s pricing table shows the most expensive subscription plan first (the anchor) so that the other plans look inexpensive in comparison.

Decoy Effect: is defined as the phenomenon whereby consumers change their preference between two options when presented with a third option – the “decoy” – that is “asymmetrically dominated”

Essentially, you create a new option that’s easy to discard.

Hick’s Law: predicts that the time and effort it takes to decide something increases with the number of options.

Steps to take 

  • Try to reduce the number of options or find ways to hide items.
  • Ask yourself — do these things need to be displayed at once?
  • If you can’t minimize options, try putting them in a skim friendly order and make sure the items are similar.

Most people don’t read they scan!

Community Member of the Week

JLA

JLA is an example of the energy that is in our community. He has been a part of the Furlough Community since the beginning, which has been 3+ months. He has been an active part of the streams, making input and asking questions regarding his marketing projects. His energy and knowledge are always appreciated in the chats.

  •     Working in Social Media Marketing for his brothers geek shop located in Brooklyn
  •     Active in the chats during Twitch streams with questions and answers
  •     Released a full album on Spotify in September
  •     Debuting a music video in November

We are happy to have JLA as our Feature Friday guest discussing his journey, his new album and to debut his new music video!

Come join us this week for exciting discussion.

For these reasons and many more is why JLA is this week’s Community Member of the Week!

Follow JLA on Instagram, or stream his music on Spotify
Instagram
Spotify

Feature Friday

Fireside Chat

Every Friday we tap into our network of professionals and bring them in for YOU to have access to their minds.

This week our Feature Friday was remarkable to have the Furlough community come together and discuss our goals and achievements. 

Every Friday we usually sit back and listen to a professional in a specific field and pick their brain.

This week though we took some time to just talk among each other and pick each other brains. So many times we look to people who are called professionals or experts, but neglect to think that we ourselves are just as knowledgeable sometimes. We just don’t get paid as much.

So every once in awhile, we gather ’round the “fire” and talk about what we have going on and great discussions. We not only discuss what we have going on, the successes we have had, but also our blockers, obstacles.This week we recognized Lori for all of her hard work on contributions to get Furlough off the ground, as well as all the help that she offers to everyone in the community.

Got something to share, need ideas or encouragement? Drop by the Discord channel or hop in to our Twitch stream. Come by, listen and join the fun.

Watch the REPLAY here

Website Builder

Need some help figuring out where to go to build a website?

Webflow could be your answer.

Webflow is a site that makes it easy to build a website, even for those with no experience. It is a very useful tool.

It is very responsive and can be easily used in your browser and launched with ease.

Check it by going to Webflow’s site.

Facebook Training

Want to learn about Facebook ads and analyzing them?

Then come join our very own Victoria Erran in Discord
Tuesdays, 2 pm MST/ 4 pm EST in Collab Room 1

Updates can be found in the #reciprocity5 channel in Discord

Opportunity this Week

We’re making moves and every week is a new opportunity for you to get your skills refined and this week we’ll be working on the following ventures!

  • Social Media for Furlough across all channels
  • Amazon Selling for our fitness product Dope Rope
  • Nexus Sales Group B2B Marketing
  • Single Product Shopify Store AlcoholWetWipes.com
  • Content Marketing and PR for Furlough
  • Influencer Business Development for Furlough
  • Copywriting and UX for eCommerce
  • eCommerce for Calibrated Wellness
  • Email Marketing and List Building for Furlough
  • and many SEO content writing opportunities!

Interested in learning more? Let us know!

What’s next?

Come by our next Session!

You’ve made it this far which means you’re interested in what we’re doing.

We’re here to help and if you want to experience the support of our community for yourself join us at our next live session.

If you’re not doing it already, head over to our page and hit the follow button to receive an email the next time we go live.
Check it Out

Are you part of the conversations in Discord yet?

Join the Furlough Community

Discord is a chat platform that allows our community of digital marketers to chat and collaborate.

We have channels meant for answering questions to gaining feedback on your campaigns and landing pages.

Whatever our community can do to help. Don’t hesitate to ask!

Join the Community

Weekly Schedule

The Week Launch OFF on https://twitch.tv/CasanovaIQ
Monday at 12:00pm-1:00pm EST

Daily Stand-ups in Discord Main Lobby
Monday at 11:30am-11:55am EST
Tuesday at 11:30am-11:55am EST
Wednesday at 11:30am-11:55am EST
Thursday at 11:30am-11:55am EST
Friday at 11:30am-11:55am EST

Daily Mastermind Community Meetup on https://twitch.tv/CasanovaIQ
Tuesday at 12:00pm-1:00pm EST
Wednesday at 12:00pm-1:00pm EST
Thursday at 12:00pm-1:00pm EST

Network after Work in Discord Main Lobby
Monday at 6:00pm-10:00pm EST
Tuesday at 6:00pm-10:00pm EST
Wednesday at 6:00pm-10:00pm EST

Feature Fridays on https://twitch.tv/CasanovaIQ
Friday at 12:00pm-1:00pm EST

Hubspot CRM Meeting in Discord Private Lobby
Monday at 5:30pm-6:30pm EST

Furlough Weekly Email Newsletter Meeting in Discord Main Lobby
Wednesday at 1:00pm-2:00pm EST

Community Management Meeting in Discord Private Lobby
Wednesday at 3:00pm-3:30pm EST

Nexus Sales Group Team Meeting in Collab Room 1
Thursdays at 4:00pm-5:00pm EST

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