|Last week’s Recap:
Another productive week in the books!
We had incredible progress in all fronts implementing team meetings and progresses that really help us solidify our movement towards our goals. Meetings are free for anyone to join (except the Furlough social meeting since it requires signing an NDA).
If you want to come by, see what we’re doing and learn something in the process just check out the new schedule channel in Discord to see what meetings are best for you!
If you want to catch the replay you can watch the REPLAY here.
What we covered:
We discussed the 11 quick and easy tips for
CRO (Conversion Rate Optimization) and AOVs (Average Order Value)
Ex. timers, limited quantity, only XX items left
Add on icons to let users know their info is secure:
SSL, Encryption, Credit Card Seals, etc
3. Payment Options
Credit cards, Paypal, Amazon Pay, Affirm, Klarna, and more
4. Cause of Charity
It’s not hard to find a cause or community to support. Donate $1 (or a %) and watch your CVR (Conversion Rate) soar
You’re talking to people. Use “you” whenever possible, or if possible, their name
6. Use reaction GIFs of product users
This can be on landing pages and checkout pages
7. Get rid of traffic leaks
Do away with navigation bars, social media, or any other irrelevant links
8. Write for an 8th grade reading level
Avoid complex wording at all costs
9. Benefits > Features
Explain what it means for the end user
10. Increase your FONT size
Don’t be obnoxious, but make it readable
11. Add a single question survey after purchase for a free gift
Get you real ratings, testimonials, and an AOV bump
This session had a REPLAY in case you want to see it
Marketing definitely has some psychology. Here are some of the ways you can use them to your advantage!
Anchoring Bias: suggests the initial information that users get affects subsequent judgements.
Anchoring often works: even when the nature of the anchor doesn’t have any relation with the decision at hand. It’s useful to increased perceived value.
Tinder’s pricing table shows the most expensive subscription plan first (the anchor) so that the other plans look inexpensive in comparison.
Decoy Effect: is defined as the phenomenon whereby consumers change their preference between two options when presented with a third option – the “decoy” – that is “asymmetrically dominated”
Essentially, you create a new option that’s easy to discard.
Hick’s Law: predicts that the time and effort it takes to decide something increases with the number of options.
Steps to take
- Try to reduce the number of options or find ways to hide items.
- Ask yourself — do these things need to be displayed at once?
- If you can’t minimize options, try putting them in a skim friendly order and make sure the items are similar.
Most people don’t read they scan!