Problems with Google’s Title Updates | Furlough Weekly
📅 [Aug 30, 2021]
Happy Monday! We are back, and apparently so is OnlyFans. Only days after announcing that they would be banning explicit content on their platform come October, they have backtracked and said they “will continue to provide a home for all creators.”
Want to know what all of this sounds like to us? A marketing angle…and a freaking good one at that. Bravo, OnlyFans. Bravo.
In this week’s issue:
- Google’s title updates spelling chaos for SEO?
- What’s going on with the Furlough Fam?
Google’s title updates spelling chaos for SEO?
Last week, what was thought to be a bug was actually Google updating the way it comes up with web page titles in search results.
“Last week, we introduced a new system of generating titles for web pages. Before this, titles might change based on the query issued. This generally will no longer happen with our new system. This is because we think our new system is producing titles that work better for documents overall, to describe what they are about, regardless of the particular query.” – Google
Matt Southern from Search Engine Journal breaks down the ins and outs of this new rollout.
So what is Google basing titles on now?
While there has been some emphasis on title creation that goes beyond HTML in the past, Google is placing more focus now more than ever on the text that humans can actually see when they arrive on a page.
Why, Google? The problem they intend to solve is HTML title tags not adequately describing what the web page is about.
The problem with those tags in the past:
- Way too long.
- Overstuffed with keywords.
- Devoid of text or just filled with boilerplate text.
Here’s what will have more consideration with the new update:
- The main visual title/headline shown on a page.
- Content in <H1> tags and other header tags.
- Text made more prominent via style treatments.
In the future, Google may also be considering using text within links pointing at pages.
How to prepare: Look over your web pages and start doing the work now to make sure the visual elements are optimized to ensure your page gets found in searches. However, don’t ditch HTML tags altogether. With any new update, there will be continued testing. And, according to Sullivan, HTML title tags will still be used over 80% of the time.
You can read more about Google’s title update in Sullivan’s article here.
What’s going on with the Furlough Fam?
Crypto enthusiasts, this podcast is the one to watch: Cryptocosm.
It’s a podcast is run and hosted by fellow community member Markose Chenthitta. The whole goal is to bring crypto education to the masses by spotlighting voices making waves in their industries by leveraging crypto-power.
Last week’s episode featured Furlough’s one and only Joe Casanova, diving deep into NFTs and the Metaverse.
You can click here to watch the episode.
In other news, the Furlough community just scored two more wins.
Ashar just started his last year at Penn State University. We’re looking forward to his showcase of social media projects around December time.
Community member Mark just closed a remote-based job as a paid search associate with 360i / Dentsu international.
We urge everyone in the community to celebrate their wins. We know how hard you all work and you deserve the acknowledgment of your efforts.
BRAINTEASER:Why did the marketer get fired as a tap dancer? See the answer here.
- TECHNOLOGY: It’s pretty fair to say our relationship with AI tech is rocky. But maybe these rent-a-bots are the cure for the labor shortage in Silicon Valley?
- INSTAGRAM: Need a little help getting found on IG? Here’s the 411 on how the Instagram search algorithm really works.
- TOOLS: Here’s a tool to help you scrape website data for price comparison and competitive analysis. The best part: It dumps all the data right into a neat excel sheet.
- ADVERTISING: If you’re running low on inspiration, here are 17 of the most iconic advertising campaigns you can steal some ideas from. You’re welcome.
We’ll see you next week with more community gems and insights.