Best Practices For Your Holiday PPC Campaigns | Furlough Weekly
📅 [NOV 29, 2021]
Google is working on indexing Instagram and TikTok Videos. Short-form video content could end up being as common as Tweets in search results.
This is a huge win for creators and business owners. If this deal happens, it could bring a whole new audience of viewers to the platform.
Think of the opportunities…
It might be worth joining TikTok now and building a following there in the meantime to really capitalise on this news.
In this week’s issue:
- How To Make The Most Out Of Your Ecom Store This Holiday Season
- Best Practices For Your Holiday PPC Campaigns
- A Belated Message To You
- This Weeks Best Bits
How To Make The Most Of Your Ecom Store This Holiday Season
The time is here!
The public are in shopping mode. More than 50% of shoppers start their holiday shopping before Thanksgiving. Here’s the thing, even though retailers are expecting a jump in sales they are also facing major issues brought on by the pandemic. Inventory shortages and shipping delays can negatively affect your business so it’s important to make the most out of the things you can control to achieve the best results.
Here’s what your ecom store should have in place for the holiday season:
A plan for out-of-stock products
- Notify customers when items are back in stock
- Enable pre-orders so you can gauge interest in new releases beforehand.
Create an FAQ page
More customers on your site means, more questions and more work for customer service. Answering all of the most common questions will not only put your customers at ease but will take some stress off of your customer service team,
Here’s what you can address in the FAQs:
- Shipping and return policies
- Product how-tos/details
- Phone orders
- Order statuses
- Personal information use
Optimise your site loading speed
Page speed not only affects the customer experience but also impacts your rank on Google.
The longer your site takes to load, the more customers will bounce from your site:
Pages that take 2 seconds to load have a bounce rate of 9%. You will see this figure skyrocket to 38% if the page takes 5 seconds to load. As you can imagine, this has a big impact on sales.
Here’s are some ways to optimise site loading speed:
1. Minimise HTTP requests
2. Reduce server response time
3. Choose the right hosting option for your needs
4. Enable browser caching
Best Practices For Your Holiday PPC Campaigns
Oh man, It’s that time of the year again. Eh?😎
While everyone is excited to raise their wallet and buy anything that caught their eye during the holiday, here you are, sitting here with your marketing team or alone 😭 figuring things out.
Today, you’ll soon discover the best practical way to execute your upcoming holiday PPC campaigns.
🌊Get ready to dive in.🌊
Firstly, you’ll want to look back and analyze your last year’s results.📅
It’s best to look at which channels, campaigns, audiences, creative ads, promotion types worked well that you should revisit for your retargeting campaign.📊
But, if you’re just getting started and don’t have anything to look at.
It’s not going to be the end of the world.🌍💥
You can always start gathering intel on how competitors are performing now for present and future purposes.😁
On the other hand, every year, digital marketing grows and evolves very quickly.🌱
It’s best practice to allocate some small percentage of your budget (say 5-10%) on testing new platforms, channels, strategies, tools, or tactics.
Once you have found out your best channel, get creative with your ads. This could drive thousands of hurry customers through your door.🚪
Now It’s time to think about how you can connect the dots.🔗
Choose your campaign objectives at each stage of your sale funnel to drive the highest ROI possible.
Afterward, you wanted to start building out your audience segmentation of who may have:
- Visitors that viewed a wishlist 📃
- Visitors that viewed a gift guide🎁
- Those that engaged with content on social media📱
- Repeat purchasers.💳
Have you enjoyed it as far?
A Belated Message To You
What a year it’s been!
We’ve seen so many achievements across the board within our community.
From new jobs, to successful crypto investments, to baby announcements, it’s been an incredible year which seems to have flown by so fast.
We want to keep empowering you to learn more, continue your professional development and reach places you never thought were possible. We’re happy to hear that so many of you have found our platforms useful: from the Masterminds to the Startup Booster Sessions.
We are so proud of each and every one of you for going after your goals. It’s so rewarding to see this community support and push each other to grow. Every time you post a resource or give tips on Discord, just know you are positively affecting everyone here.
So thank you. You are what makes Furlough the most collaborative growth community in the world. We’re glad you’re here!
Get ready to experience this weeks best bits from our community:
UI/UX: A tremendous resource for everything UX.
BRANDING: A template for salesforce brand messaging.
SEO: You can find almost all of the SEO decks from various conferences here.
BUSINESS: Startup Issues – should you copyright the website or business name?
Have a great week and we’ll see you in Discord!