Why Should the Automotive Industry Use Influencers?


Social media is now part of marketing virtually anything and the automotive industry is no exception. Top car brands in the world often turn to platforms such as YouTube, Facebook, and Instagram to reach their core demographic. 

Posting photos of your vehicles can be valuable, but you will be limited in your reach unless you find a way to attract new customers to follow you on social media. To expand that reach quickly, businesses in the automotive industry are increasingly turning to influencers to get the word out about their offerings.

Car dealerships and manufacturers alike have found that they are able to reach customers that would not have otherwise seen their messaging all thanks to influencers. Here are the top 3 reasons why businesses in the automotive industry should use influencers:

  1. Authority

Not everybody looking to buy a car is an expert. However, influencers often have a level of expertise in the industry and their opinions and advice are highly respected by their followers. If you can narrow your search to influencers with a genuine enthusiasm for the automotive industry, you can reach a massive audience of highly engaged buyers willing to take that person’s advice.

Businesses in the automotive industry can work with influencers such as Rob Dahm, who is a popular YouTuber, entrepreneur, and sports car enthusiast. He is an automotive influencer with a passion for cars and unparalleled knowledge in cars. He often takes pride in showing of his Lamborghini and Mazda RX-8, which are two of his most prized possessions.

  1. Trendsetting

Influencers lead and others follow, whether it comes to posting photos of their new vehicles or vehicle accessories. The trendsetting ability of influencers means that your automotive-related business can benefit if you can convince such influencers to put the word out. However, you will need to offer something in return such as cash, a free vehicle service, or a discount on a purchase.

Automotive influencer, David Patterson is an exemplification of the trendsetting ability of influencers. In his YouTube videos, he loves to share his opinions on various automobiles and even reviews new models. David also has over 1 million subscribers on his YouTube channel, which means that he wields quite a bit of influence over a large number of people.

  1. Content Creation

Influencers are usually able to build such a strong following partly due to the fact that they offer quality, valuable content. The amazing content they post about your brand can really boost your marketing efforts. It provides a base where you can expand into infographics, videos, and other promotional materials. However, you should always ask for permission before reusing content.

Tim Burton or Tim Shmee as he is known on the popular video-sharing platform, YouTube is the perfect example of a good content creator. He travels the world to cover exclusive events and film some of the best luxury vehicles in the world. He currently has over 1.7 million subscribers on his YouTube channel, which makes him an excellent influencer for brands to partner with.

Final Thoughts

Influencer marketing in the automotive industry is a trend that’s likely to be around for a while. Brands, companies, and businesses in the automotive industry should thus seek to partner with knowledgeable and popular influencers to give their marketing campaigns a boost.

If you choose to work with an influencer, research the kinds of content they create and pay close attention to the most popular ones on platforms such as Instagram and YouTube in your target market. Next, reach out to them with your request and be ready to offer something in return.

If your request to work with an influencer is accepted, work with the influencer to come up with the content that caters to your brand and their audience. Finally, wait for the likes, comments, and subscriptions on your profile to start trickling in.